PB.
MUSEUM OF CRACKS
MUSEUM OF CRACKS
MUSEUM OF CRACKS
A visual concept case study for Museum of Cracks,
including the development of a visual language, identity,
and compositional system.
The project explores cracks as a graphic element shaping
structure, hierarchy, and visual rhythm.
A visual concept case study for Museum of Cracks, including
the development of a visual language, identity,and compositional
system.
The project explores cracks as a graphic element shaping structure,
hierarchy, and visual rhythm.
A visual concept case study for Museum of Cracks,
including the development of a visual language, identity,
and compositional system.
The project explores cracks as a graphic element shaping
structure, hierarchy, and visual rhythm.
CONCEPT
CONCEPT
CONCEPT
The goal of the project was to create a cohesive visual
system where cracks are not seen as defects,
but as structural elements.
The goal of the project was to create a cohesive visual system
where cracks are not seen as defects, but as structural elements.
The goal of the project was to create a cohesive visual
system where cracks are not seen as defects,
but as structural elements.
PRESENTATION
PRESENTATION
PRESENTATION
2025
2025
2025
VISUAL SYSTEM
VISUAL SYSTEM
VISUAL SYSTEM
COLOR PALETTE
COLOR PALETTE
COLOR PALETTE
#FAFAFA
#FAFAFA
#FAFAFA
#000000
#000000
#000000
#C0BFC0
#C0BFC0
#C0BFC0
TYPOGRAPHY
TYPOGRAPHY
TYPOGRAPHY
Impact
Impact
Impact
Aa
Aa
Aa
Inter
Inter
Inter
Aa
Aa
Aa
PROTOTYPE
PROTOTYPE
PROTOTYPE
The prototypes explore the interaction between a strict modular grid
and fractured typography.
The grid stabilizes the composition, while distortions and cracks introduce tension,
rhythm, and guide the viewer’s eye.
The prototypes explore the interaction between
a strict modular grid and fractured typography.
The grid stabilizes the composition,
while distortions and cracks introduce tension,
rhythm, and guide the viewer’s eye.
The prototypes explore the interaction between a strict modular grid
and fractured typography.
The grid stabilizes the composition, while distortions and cracks
introduce tension, rhythm, and guide the viewer’s eye.
CONCEPT
CONCEPT
CONCEPT
Cracks defined as the core visual and conceptual
element
Cracks defined as the core visual and conceptual element
Cracks defined as the core visual and conceptual
element
Visual language built on contrast, texture, and fracture
Visual language built on contrast, texture, and fracture
Visual language built on contrast, texture, and fracture
Moodboard established tension and fragility
Moodboard established tension and fragility
Moodboard established tension and fragility
IDENTITY
IDENTITY
Black-and-white palette emphasizes contrast
Black-and-white palette emphasizes contrast
Typography combines rigid forms with distortion
Typography combines rigid forms with distortion
Cracks integrated as a consistent graphic element
Cracks integrated as a consistent graphic element
IDENTITY
Black-and-white palette emphasizes contrast
Typography combines rigid forms with distortion
Cracks integrated as a consistent graphic element
PROTOTYPES
PROTOTYPES
PROTOTYPES
Grid system used to maintain structure
Grid system used to maintain structure
Grid system used to maintain structure
Layouts explore disruption and fragmentation
Layouts explore disruption and fragmentation
Layouts explore disruption and fragmentation
Balance between order and distortion
Balance between order and distortion
Balance between order and distortion
VISUAL SYSTEM
VISUAL SYSTEM
Cohesive system developed across all posters
Cohesive system developed across all posters
Cracks shape composition and visual rhythm
Cracks shape composition and visual rhythm
Contrast and density create tension
Contrast and density create tension
VISUAL SYSTEM
Cohesive system developed across all posters
Cracks shape composition and visual rhythm
Contrast and density create tension
PRESENTATION
PRESENTATION
PRESENTATION
Project framed as a series of museum artifacts
Project framed as a series of museum artifacts
Project framed as a series of museum artifacts
Visual language conveys fragility and time
Visual language conveys fragility and time
Visual language conveys fragility and time
Final layouts unified into one system
Final layouts unified into one system
Final layouts unified into one system
Museum of Cracks reframes imperfection
as a visual system. Cracks are no longer defects,
but structural elements shaping rhythm, hierarchy,
and perception.
Museum of Cracks reframes imperfection as a visual system.
Cracks are no longer defects, but structural elements shaping rhythm,
hierarchy, and perception.
Museum of Cracks reframes imperfection
as a visual system. Cracks are no longer defects,
but structural elements shaping rhythm, hierarchy,
and perception.
